Information follows a life cycle from creation, through access and use, to preservation. Without skilled professionals managing and designing the systems and services that provide people with information, this valuable resource can be lost and be rendered useless or non-accessible. The iSchool's focus is on information in its social context.
The top ten ranked, number one in preservation iSchool needed an image that would represent them for who they are now in order to challenge the perception they are a school primarily for librarian studies. Their image would need to appeal to individuals seeking a masters degree, potential donors and current constituents.