By switching mobile service to Goodness Wireless, subscribers become philanthropists and create a predictable revenue source for nonprofits by simply paying their mobile phone bill. Ten percent (10%) of each subscriber’s monthly wireless phone bill will be donated to their favorite nonprofit.
MBA developed the business model, messaging, name, logo, brand identity, and materials. AT&T, Verizon, Sprint and T-Mobile 'own' blue, orange, red, and yellow. A fluorescent color was selected to distinguish Goodness in the space. Graphic standards were developed for all three audiences - Investor, nonprofit and consumer.
Established in 1928 by automobile pioneer Howard Coffin, Cabin Bluff's history and heritage are that of a world-class hunting and fishing destination. Cabin Bluff garnered a respected reputation as host to Presidents and distinguished sporting enthusiasts from around the world. Absolutely insulated and accessible only with sufficient direction, Cabin Bluff has evolved at a pace quite out of step with the rest of the world. Mr. Coffin realized Cabin Bluff could be a perfect combination of simple pleasures, with no loss of luxury or comfort. To convey this principle, all text and illustrations in the materials are printed on 100% cotton paper in letterpress.
The largest supplier of knives to the US military, Ka-Bar's audience includes active military, outdoor enthusiasts and a sophisticated collector that typically drives a black vehicle and has tattoos. The use of tribal tattoo graphics represented the unique shapes of the knives and conveyed belonging to a tribe of owners of the best knives available. A minimal and bold brand identity was created to appeal to all audiences.
Information follows a life cycle from creation, through access and use, to preservation. Without skilled professionals managing and designing the systems and services that provide people with information, this valuable resource can be lost and be rendered useless or non-accessible. The iSchool's focus is on information in its social context.
The top ten ranked, number one in preservation iSchool needed an image that would represent them for who they are now in order to challenge the perception they are a school primarily for librarian studies. Their image would need to appeal to individuals seeking a masters degree, potential donors and current constituents.
To gain exposure while legislature was in session, MBA proposed an installation for the Texas School for the Death at the capital city's airport. "The Greatest Story Never Heard" brought awareness to travelers, legislators, and honored the schools 150th anniversary.
To celebrate being the oldest continually operated school in Texas, TSD wanted an updated look. Their existing logo was a gun-slinging play on the Yosemite Sam cartoon character. For alumni and students, change was an emotional process. The school provides a second home and a culture for them that is deeply rooted in a feeling of belonging.
The deaf culture contains a component of mistrust toward the hearing as a result of having been taken advantage of. MBA was able to gain their trust by immersing in the deaf culture and becoming a partner and friend.
A Harvard Law graduate, Martin Siegel has briefed and/or argued appeals in the U.S. Supreme Court; the U.S. Courts of Appeals for the Second, Fifth and Federal Circuits; the Texas Supreme Court; and several state appellate courts. Martin specializes in writing federal and state appeals and trial court briefing. His services give other attorneys relief and frees them from being tied to the proverbial pen.
RG Barry is the US largest producer of shoes and slippers. Their idea was to produce a spa-at-home product that combined magnet therapy and heat. With ideology based on the polarities of the sun and moon, the spanish words sol and luna were combined to create the name Soluna. Natural elements were used to convey the idea of rejuvenation and a holistic experience. Spa-At-Home product lines were sold in Macy's and other national department stores.
In association with SPD, Austin.
Over half of Ethiopia's population has no access to clean water. One in ten Ethiopian children dies before their 5th birthday because of a waterborne disease. At any given time, 50 percent of the rural population is suffering from a water-related illness.
It is considered the duty of women and children to collect water for their families. The average walk for water in rural Ethiopia is five hours a day. This means many children are unable to attend school and miss the opportunity of an education, their best hope of escaping poverty.
Water to Thrive’s hand-dug wells cost $3,500 on average, or just $7.00 per person to provide clean water for an entire generation.
A well changes everything.
Providing services for the elderly that live at home, Health's Angels goal was to reach the recently retired and those high school students needing community service hours for college acceptance. Playing off the name of the notorious motorcycle gang, and the juxtaposed imagery of a biker and an elderly person, this conveyed that anyone could be a volunteer. MBA partnered with the local Harley Davidson shop and was given access to their photography. Harley Davidson also provided motorcycles, and the quintessential "biker" at events.
The brochure consisted of eight individual cards. Content was audience specific by changing out two of the cards which had been printed with targeted information. Active volunteers garnered temporary tattoos to distinguish them from potential volunteers at events. Newly registered volunteers at events were immediately tattooed.