Aha!
Brand Strategy, Name, Brand Identity, Style Guide, Event Graphics
A turnkey after-school learning program in which kids get help with schoolwork and explore things like nature, music, and art.
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Aha! is there to help every child have an “Aha! Moment.” That moment when they discover something amazing about the world around them or something even more amazing about themselves. They learn, grow, and are transformed in ways they never imagined. The teaching tools used to do this are as much their hearts, minds, and energy as math, art, language, and science. Once a child has experienced an Aha! Moment, it stays with them forever. And leaves them hungry and curious for more.
We continue to work with Aha! to refine the program with the intent of creating a franchise model.
To maximize the client’s budget, this two-sided, two-fold brochure which unfolds into a poster, was also printed as a one-sided poster in the same press run.
Posters using the mantras for headlines were created for recruitment and events.
Illustrators in the gaming industry were commissioned to depict each of the Aha! programs.
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While working with the illustrators, we learned most of them attended a Title 1 school and understood the issues these kids at Aha! were dealing with.
UT School of Information