To gain exposure while legislature was in session, MBA proposed an installation for the Texas School for the Death at the capital city's airport. "The Greatest Story Never Heard" brought awareness to travelers, legislators, and honored the schools 150th anniversary.
To celebrate being the oldest continually operated school in Texas, TSD wanted an updated look. Their existing logo was a gun-slinging play on the Yosemite Sam cartoon character. For alumni and students, change was an emotional process. The school provides a second home and a culture for them that is deeply rooted in a feeling of belonging.
The deaf culture contains a component of mistrust toward the hearing as a result of having been taken advantage of. MBA was able to gain their trust by immersing in the deaf culture and becoming a partner and friend.