Providing services for the elderly that live at home, Health's Angels goal was to reach the recently retired and those high school students needing community service hours for college acceptance. Playing off the name of the notorious motorcycle gang, and the juxtaposed imagery of a biker and an elderly person, this conveyed that anyone could be a volunteer. MBA partnered with the local Harley Davidson shop and was given access to their photography. Harley Davidson also provided motorcycles, and the quintessential "biker" at events.
The brochure consisted of eight individual cards. Content was audience specific by changing out two of the cards which had been printed with targeted information. Active volunteers garnered temporary tattoos to distinguish them from potential volunteers at events. Newly registered volunteers at events were immediately tattooed.