By switching mobile service to Goodness Wireless, subscribers become philanthropists and create a predictable revenue source for nonprofits by simply paying their mobile phone bill. Ten percent (10%) of each subscriber’s monthly wireless phone bill will be donated to their favorite nonprofit.
MBA developed the business model, messaging, name, logo, brand identity, and materials. AT&T, Verizon, Sprint and T-Mobile 'own' blue, orange, red, and yellow. A fluorescent color was selected to distinguish Goodness in the space. Graphic standards were developed for all three audiences - Investor, nonprofit and consumer.